GLOBALIZATION AND INNOVATION

Globalization and Innovation

Table of Content

Executive Summary03

Literature Review 04

Leadership: Steve Jobs the “Catalyst of Innovative Spirit” 05

Strategic Goals and Swift Implementation 06

Moving Forward: Continuous Change 07

Critical Analysis08

Hub Strategy: A Technological Masterpiece 08The Impact of Innovation: Apple's Innovation Mode 10

Apple's success with iPod, iPhone & iPad 11

iPhone's Blue Ocean Strategy 13

Apple's Future: Feasible Suggestions 15

Conclusion 17

References 18

Globalization and Innovation

Executive Summary

Apple Inc. is a company, which is formed with the philosophy of continuous innovation. Unlike any other electronic company, Apple has over the years relied on restructuring the entire industry with the introduction of several innovative products (Barker, 2006). Apple has relied on innovation; to set itself apart from any other brand and has managed to form a globally recognized brand. Through this strategy, Apple has been able to achieve unparalleled success in distinct product markets, regardless of the previous growth in the respective market. Innovation has helped Apple to render the rest of the competition and the market dynamics, as a minimal influence on its performance. The case study of Apple has showed that the traditional concept of fierce competition can be avoided, if the company has an outlook to pioneer into innovative ventures. In this paper, I will discuss the impact of Apple's “Blue Ocean Strategy” on the dynamics of the global electronic products' industry and the comparative advantage of this strategy relative to the conventional “Red Ocean Strategy” (Kim & Mauborgne, 2005, pp.87). Apple's success has been due to its relentless pursuit to pioneer into the new technologies, and the result has been its tangible success in various product markets.

The spirit of innovation was instilled in the company by its co- founder Steve Jobs. The role of Steve Jobs in Apple's pursuit for innovation cannot be ignored. There are only a scarce number of individuals in the world, who can be more closely affiliated with innovation, than the co- founder of Apple. His influence in establishing Apple as a unique brand has been monumental. Starting his company in a room of his parents' house, Jobs was able to pioneer the first personal computer. The company had rough initial years, where the management faced numerous challenges, which are common to a startup business (Cameron, 2004, pp.267). Perplexed by the financial dilemmas the company management made a hasty decision of firing Steve Jobs. In order to understand the influence of the company's co- founder; in its success as a multinational giant, the analysis of the impact that Jobs made to the company after returning in 1997 is crucial. A company experiencing it's toughest financial challenges and had lost a considerable amount of its market was given an innovative spirit by Steve Jobs. Steve Jobs was the genius behind Apple's meteoric rise, as he ushered the lack luster management to an era of innovation and strategic decision making. Jobs was able to refocus the Apple management's perspective to the core philosophy of the company (Richmond, 2012). He was able to communicate to the company, that ...