GLOBAL RELATIONSHIPS

Managing global relationships and marketing crisis

Executive Summary

For every company it has become quite important that they should manage their global relationships and marketing crisis as well. It gets quite difficult for many companies these days to handle their operations effectively in a tough global environment. In this topic, Garmin Corporation has been selected and their different issues will be analysed as well. It will be seen that whether or not this company has been able to manage their operations in the difficult marketing environment. The other thing which will be seen is their global relationships that they have maintained all these years. So, these are the main features that would be discussed in detail in this topic.

First of all the strategic position of the company will be analyzed. Their current standing in the market would be seen and their competitor's position will be checked as well. Then their financial position will be analysed as well to check their profitability and liquidity position in the market. One of the most important features that would be checked in detail is their total volume of sales and the revenue generation which the company is earning. The last thing that will be analysed is the technological trend that Garmin Ltd is following to keep itself updated. These days it is very necessary for the firms to have complete knowledge regarding the latest innovation that is there in the market. So, all these issues would be discussed one by one in this report.

Table of Contents

Introduction4

Company Overview4

Business Model6

Customers and Clients6

Pricing and Cost Strategies7

Competitor Analysis8

Business Operations9

Manufacturing and Production9

Financial Position of the Company10

Recommendation11

Responsiveness to External Factors12

Latest Technological and Managerial Happenings12

Learning to Implement Innovation13

Strategy13

Conclusion14

References16

Managing Global Relationships and Marketing Crisis

Introduction

This report provides an in depth analysis of Garmin's strategic and financial management. It presents a comprehensive insight into Garmin's business structure, its operations, executive biography, marketing and risk management and competitors. The report is a detailed strategic and global management analysis of Garmin Ltd. The basic aim of the repot is to determine the factors that prevented Garmin's low-pricing strategy from yielding expected results. The paper critically analyzes the various aspects, departments and organizational factors that influenced the complete process of formulation and implementation of the pricing strategy.

Company Overview

This report is based on Garmin Ltd Company. Through a solid commitment to serving the customers and developing superior products, Garmin has steadily grown into a worldwide navigation leader. Garmin has taken a disciplined approach to managing the business through years of exceptional growth. Today, in the midst of uncertain economic conditions, Garmin is staying the course and planning for better days ahead. Intelligent investments in research and development, strategic distributor acquisitions and careful planning of an inventory and resources place them in a strong position, ready for growth when economic conditions turn around. Garmin designs, manufactures and markets navigation, communication and information devices, many of which are enabled by GPS (global positioning system) technology. GPS uses satellites to locate a user's position, display it ...