GLOBAL MARKETING IN U.K

Impact of Global Marketing on the Economy of U.K

[Name of the Institute]

Impact of Global Marketing on the Economy of U.K

Introduction

The study is based up on the marketing environment of U.K. The reason of selecting U.K is that it is growing market in terms of modern technology. Moreover, in U.K there is possible bright future for the many companies, especially the technology-based companies. Moreover, the study focuses on the Apple Incorporation as their Apple Mac Computers are the best value in differentiating consumers to perceive like being highly innovative and different from other personal computers. However, its relevance is remarkably low, since many consumers do not think it is appropriate for them (something like, happens to brands like Porsche and Tiffany & Co). Apple Mac Computers has a high differentiation, and its current target market is based on segmentation and it offers greater value to consumers to know enough about the brand. Combining these elements, we can understand that Apple Mac Computers have a high strength due to its high level of differentiation as compare to Compaq and Acer (Kurtz, 2008).

Purpose of the Study

The country is one the most developed nations of the world. It is regarded as the third world country having the best economy of the world. The purpose of the study is to:

Assess the impact of Global marketing on the economy of U.K.

To explore the causes of Global Marketing faced by United Kingdom economy.

Problem Statement

Marketing plays an important role in the functioning of the entire economy, being a vital part of economic infrastructure. It is a support system, channeling savings into loans and promoting economic growth and development. It facilitates transactions and exchange of payments, assisting everyday business functioning. A transition economy needs to restructure its entire Marketing strategy globally. During early restructuring, the demand for banking services is often far greater than the supply. Newly established private enterprises need venture funds to grow into strong and viable entities. Banks and their customers alike are inexperienced in dealing in the market-type economy (Abell, 1975).

In this environment, which was typical for a transition economy in early 1990's, the issues of global marketing failures and global marketing efficiency were not investigated. But as transition progressed and problems arose, policy makers, economics commentators, and depositors began paying attention to bank performance. Researchers as well took up these topics (Kurtz, 2008).

Hypothesis Statement

“The impact of globalization and international marketing in increasing the efficiency in the U.K market and economy”

Aims and Objectives

The aims and objectives of the study are as follows:

To determine the impact of global marketing customer service in U.K

To determine the need, cause and factors of global marketing in U.K

To analyze the changes that has taken place after the emergence of Global marketing in U.K

Literature Review

The modern economy is expanding with various reasons and lucrative opportunities for organizations that have a vision and objects of growth and expansion. Entrepreneurs need to carefully analyze factors in the global markets before going global. Globalization has now become a necessity rather than being ...