An industry is generally in the extent of the connections between countries. A Global Strategy is the degree to which is made between different countries. Increased foreign competition is itself a reason for businesses to globalize, in order to gain size and skills to enable them to compete more effectively. But an even greater motivation for globalization is the advent of new global competitors who manage to compete on a global integrated.
The most important step in the development of international strategy is to select the geographic markets in which it will compete. To ...