GLOBAL COPORATE STRATEGY

Global Corporate strategy

Globalization in the Food Retail Supermarket Industry

Introduction

The global food Global food retail is a complex of several supermarket chains, independent grocery stores, and direct services to consumers, which supplies most of the food consumed today. Supermarkets and hypermarkets, where about tens of thousands of products in one place, in a continuous flow throughout the year. Global sales of food retail are about $ 4 billion a year, with supermarkets and hypermarkets accounts for the majority of sales (Child, 2002, 135).

Globalization brings with it many changes in all sectors, thereby sparing the mass distribution. In addition, technological advances are constantly changing consumer behaviour. Nevertheless, the fear of replacement purchases by consumers in the stores for those who are on the Internet, which involves reduction of the share market, blurred for two main reasons. On the one hand, most retailers have established a subsidiary sale via the Internet and other markets, and independent, have been unsuccessful. Some sites even have serious financial difficulties (Child, 2002,, 135).

In this economic insecurity, need for information technology and the new teacher is vital for all companies seeking to develop sustainable and want to carry out its strategy for creating value. To this end, various resources will be mobilized. Among the whole panel mobilized. Data reflecting the different panels are used in many external areas such as economics, technology, politics, and in the internal marketing, management, and was a powerful tool for making industry, which in combination with a geographic market (Dawson, 2008,, 85).

In the U.S., local retail food and supermarket industry, with 40,000 stores, totaling approximately $ 440 billion in annual revenue in 2006 (plus another 105 billion dollars to 48.000 non-traditional items such as wholesale club stores 140 000), catering sector accounted for another 511 billion dollars in revenue in 2006, both commercial and food to go (Dawson, 2008,, 85).

The Food industry has transformed its trade from agriculture to the retail trade. It has been and is still a very competitive field. The profit margins in the food retail sector are usually difficult to maintain. The food retail industry around the world has been challenged by the higher levels of energy prices, slower growth and modifying tastes of the consumers. Therefore, in the industry there prevail certain segments of higher growth. The industry also includes food products such as energy drinks, health foods, organic compounds and bottled water.

In America industry of supermarkets has been facing problems due to the wholesale houses particularly Wal-Mart, Tesco, Target and Costo. Due to the prevailing changes in the supermarket sector, large companies such as Kroger and Safeway have reduced their prices. Albertson's was sold to the private investors at a lower price. The food industry all over the world has been led by globalization such as Kraft and Nestle. These local companies sell their food items across the world. The technological changes have enormously affected the food industry. The food supermarket industry has the high-tech tractors and trucks which includes flash ...