Gerber the baby food people

Introduction

The purpose of this study is to expand the boundaries of our knowledge by exploring some relevant facts and figures relating to the product differentiation strategy followed at Gerber. In this paper, the author will examine the factors which led Gerber to develop into a successful company. The author will also identify products and their stage in the product life cycle. Finally the author will analyze the reason be for getting into the life insurance business.

Gerber's Success Story

Gerber is considered to be one of the most important part of Nestlé's portfolio. The answer of the question of ...