GAP ANALYSIS: GLOBAL COMMUNICATIONS

Gap analysis: Global Communications

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University of Phoenix

Table of Contents

INTRODUCTION3

SITUATION ANALYSIS5

Issue and Opportunity Identification5

Scenario6

Stakeholder Perspectives/Ethical Dilemmas8

END-STATE VISION12

GAP ANALYSIS13

CONCLUSION15

REFERENCES16

APPENDIX18

Table 118

Issue and Opportunity Identification Example below18

Table 221

Stakeholder Perspectives21

Table 323

End State Goals23

Gap analysis: Global Communications

Introduction

The telecommunications industry is evolving. Too much rivalry by the cable companies who shift in to offer entire solutions packages including computers, televisions, and telephone services has condensed the market and profits of mature telecommunications companies. To stay competitive communication companies are required to execute severe and inventive solutions.

Global Communications

Global Communications, once a leader in the telecommunications industry, has fallen on hard times due to increased competition. In the precedent three years, Global Communications stock price has plunged more than 50 percent and currently trading at $28 per share. In an endeavor to augment prosperity the companionship management has developed a two-prong ways. First they plan to develop by bringing innovative services to small business and consumer markets as well as local and long-distance telephone, video services, satellite broadband, and wireless internet access. Second the company plans to reduce costs to by outsourcing technical call centers to India and Ireland (McShane & Von Glinow, 2004 p. 128). This paper will discuss issues and opportunities that Global Communications will need to address as part of this plan. It will also identify the various stakeholders affected and outline end-state vision and goals for the organization. Global Communications (GC) is not the exception and its management has devised some radical solutions due to strong stockholders pressure (Boyee Thill Schatzman 2003). The goal of GC's Management is to transform the company from a local communication company to a worldwide enterprise within a three years frame by outsourcing and implementing an aggressive global marketing campaign. Trying to resolve its economic problems, GC's Management lack of vision generates new and difficult problems with its employees. In this paper the writer will analyze problems and will look for solutions to these problems. There are several issues that GC's management will face when trying to implement their turnaround plan:1- Union problems by dissatisfied and irritated employees. As the union learned of the planned reduction in the workforce, they have become justifiably agitated. GC's management did not take into account the theory of organizational behavior when they developed their growth strategy.

Situation Analysis

Issue and Opportunity Identification

The first issue is that Global Communications isolated their plans for expansion and expense reduction to the senior management team. This created a “silo of knowledge” that can undermine an organization's potential (McShane & Von Glinow, 2005, chap. 11). In moving forward, Global Communications has an opportunity to effectively communicate their vision, goals, and plans for the future to all stakeholders. “Communication is a key driver in knowledge management. It brings knowledge into the organization and distributes it to employees who require the information” (McShane Glinow 2005)

Secondly, it is important for Global Communications to choose the correct media options to communicate their plans. There are different options available depending on the message to be delivered and the stakeholder ...