Everybody knows and values that the days of killing time for the newspaper to reach your destination to see who won yesterday's football game are long gone. Customers previously know the news prior to it come into view in the newspaper tomorrow. Because of so many rival channels of information, the newspaper is no longer a time capsule of the day before; it is a more common, tailored description of what is occurring now, occured freshly, or occured in the remote past, with a new twist (Curtain, Dougall and Mersey, (2007).