FORD MOTOR COMPANY

Ford Motor Company

Ford Motor Company

History

This is the 16 June 1903 that Henry Ford founded the Ford Motor Company with a capital of 150,000 U.S. dollars, of which U.S. $ 28,000 from his pocket.

The first car was sold on 23 July 1903. The factory is located in former factory cabs of Detroit, she had a difficult start. But Henry Ford was full of ideas: in five years, creating 19 different models. The company imports of rubber Congo Leopold for the manufacture of tires and engine parts. (Maynard 2003)

The success comes in 1908 with the arrival of the famous Ford Model T on 12 August 1908. This model will be sold over 15 million copies worldwide. The success of the Ford T was such that demand will exceed supply. Ford did not even need to advertise for 1917 to 1923. (Batchelor 1994)

To produce the Model T, Henry Ford had set up a new working method called Fordism inspired directly from Taylorism, named himself OST (scientific management). This method will spread rapidly in all industries transformation. To cope with the relative saturation of the market as a widespread dissemination of the Model T, Henry Ford developed the principle of renewal options for its cars. New versions of the Ford T appear, sometimes with minor changes compared to previous versions, so that the market is regularly stimulated by this fad. Criticized for its import rubber Congo (forced labor), Ford turned to Brazilian and Indonesian production. The success of the Model T Ford allows expanding considerably in the United States, but also in Asia (1909), in South America, in Europe (1911) and Australia (1925), new production sites and assembly are emerging. This rapid development is accompanied by a single pay system for the times: $ 5 for eight hours per day in 1914. (Bonin 2003)

During the First World War, Ford produced submarines, and tanks, the airplanes and ambulances to the Allies. The company started later in the production of trucks and tractors (Fordson) in 1917. Follow the production aircraft in 1925 (Tri-Motor airplane), quickly stopped by the economic depression that will crack the U.S. after the 1929 crisis. In 1919, Henry Ford retires and passes power to his only son, Edsel, while continuing to pay very serious attention to the company.

The Model T

The Ford T appeared on the market on October 1 of 1908 and had a lot of innovations. For example, ...