Ford & Chevrolet

Ford & Chevrolet

The economic decisions taken by people are highly influenced by the level of their favorite brand's impact. Brands play a significant informational function for consumers. In a study of the annals of development of brands, it was revealed that brands permitted buyers to accredit persona to distinct manufacturers' products. Brand image is aligned with the needs and desires of a target market by utilizing the “four P's” (product, price, place, and promotion) (Whan et al, 2010). The combined success of these factors determines brand strength, the degree of loyalty or attachment customers feel toward the brand.

The paper aims to compare the two remarkable brands in the auto industry. It will comprehensively compare and contrast the two based on rational and relevant variables and present an unbiased opinion about the two.

Chevrolet is a global brand, with sales of 3.5 million per annum. It has been operating in more than 130 countries around the world. The main feature in the cars of Chevrolet is fuel efficiency. Other than that, Chevrolet always design cars according to the need of consumer, the cars they launch are reliable, spirited performance, and expressive designs. Chevrolet is one of the well-known car manufacturing companies in the world. The research and development department of Chevrolet has been working efficiently to reflect according to the consumer demand and requirements. The United States of America has a growing market in compact cars. In this connection, Chevrolet has devised an idea about launching a smart car. The company will be catering youth in United States as their target market. Chevrolet has been assuming a dire need to launch a digital communication campaign, which should directly hit the target market (Vasilash, 2011).

Ford is the second largest maker of cars and trucks. Famous brands like Aston Martin, Volvo, Lincoln, jaguar and mercury, come under the umbrella of Ford Motors. Ford Motor Company not only operates in the production of motor vehicles, but also it is the top auto finance company in US. For many years, Ford was global number two behind General Motors. Ford remains one of the 500 largest corporations by ingress, and by the end of December 2010, Ford had 164000 employees who worked to make their company's name stand out (Batchelor, 2008).

Ford and Chevrolet are both financially well because of the attractiveness of their cars (Cars, 2011). The accounting criteria's that they both face are distinct because of the foreign directions and regulations. High Market Share and Strong Brand Image, Widespread Operational Network and Strong R&D and Engineering Capability are some of the core competencies of Ford. The Ford Expedition is one of the large SUV models and many seats in the North American country. Since its emergence in 2007 does not presume a thorough modernization in their visual and aesthetic elements. In exchange for this inertia forced by the crisis, the standard equipment is becoming more complete as stability control and the famous Sync is the activation commands via voice, this SUV also has the preparation ...