FOOTWEAR COMPANYS DIFFERENTIATION STRATEGY

Footwear Companys Differentiation Strategy

Footwear Companys Differentiation Strategy

The twenty-first-century realities of globalization, rapid changes in technology, increasing competition, a changing workforce, changing market and economic conditions, and developing resource shortages all increase the complexity of modern management. Whereas strategic planning was a competitive advantage in the past decade, it is a necessity of global thinking in this century. The athletic footwear and apparel industries are very attractive, providing an excellent opportunity to create above average returns. Manufacturers such as Adidas, New Balance, Nike, Puma, and Reebok are only the few successful companies in the business.

Nike Corporation was incorporated in ...