FOOD CONSUMPTION

Food Consumption

Food Consumption

Introduction

Changes in our natural and social environment are constantly affecting the types of food products that consumers want and how retailers provide them with their requirements. Consumers are changing in a number of ways, for example, issues like income, technology and lifestyles change regularly.

Answer of Question No.1

Spending on nourishment in the UK has long been discerned to pursue the pattem of Engel's law: expending on nourishment rises as earnings per head rises, but the percentage of earnings expended on nourishment falls. This has been understood as the buyer swapping up to better or more attractive pieces, for example peaches rather than of apple crop (Prais and Houthakker, 1955). In more up to date periods of utilisation undertaking, it could furthermore be understood as the buyer buying a convenience bundle and giving for more or better service as well. This is showed in Table I. Data are at present charges for evaluation, but genuine earnings per head expanded in genuine periods over this time span by roughly 20 percent (Monthly Digest of Statistics, 2000). Household nourishment buys have turned down over this time span as total house expenditure has increased. Combined nourishment, catering and alcoholic beverage and tobacco buys have, although, turned down somewhat less than nourishment purchases.

A blend in nourishment constructing expertise connected with the altering accessibility of household expertise, for example microwave baking ovens, has altered buyer habits. Trends in communal demeanour for example larger leisure time and more outdoor pursuits have expanded the attractiveness for snack goods or “grazing”.

The structure of the retail market has proceeded to adjust as the shopping centre heritage has expanded its domination over nourishment shopping. Despite the relation down turn in nourishment expending, expending in nourishment shops has expanded as a percentage of total retail spending. This boost has appeared mostly in the non-specialised nourishment shops, with focused nourishment shops displaying a little development only. This is shown in Table II.

Non-specialised shops encompass a variety of formats, but are overridden by shopping centres, the biggest four of which accounted for over 40 percent of nourishment, pharmaceuticals, toiletries and cosmetics sales (Key Note, 1997). The large shopping centre chains have proceeded to augment partially through the absorption of lesser chains. For example, Tesco's expansion into Scotland was fuelled by the absorption of the William Low Group.

The branching out of shopping centre chains into non-food undertakings is a answer to the intensifying affray and the need to augment capacity by supplementing other merchandise lines. The two shopping centre chains, Adsa and Tesco, that have moved boldly and conclusively into non-food retailing as part of their centre procedures have shown important affirmative presentation in latest years relation to their competitors. These two chains have supplemented important non-food lines in apparel and house textiles, as well as kitchen ware and, progressively, household appliances. They are being pursued by the likes of Sainsbury's, which has been experimenting with diverse non-food lines inside its shopping centres (Mintel, 2000).

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