Five Guys Burgers and Fries: Ingredients for Success

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Five Guys Burgers and Fries: Ingredients for Success

The famous burger joint “Five Guys Burgers and Fries” has been awarded as the best burger provider all over the country; the most successful operational states of the Five Guys outlet is located in Maryland and Virginia. According to the recent article published in the Magazine of Men Health, there was concern raised regarding the high calorie and fat intake of the burgers served at Five Guy's, the large order of fried was rated as fourth unhealthiest food existing in United States. It is a common existing fact that the calories in the bacon cheese burger of Five Guys are approximately nine hundred and twenty (Five Guys, 2011).

Five Guys Burger and Fries have a modern setup regardless of the issues raised regarding health and taste. They have successfully maintained their clientele by sticking to their commitment of real ingredients, quality and by practicing this simple formula their success has flourished many folds. The first burger joint was inaugurated in Arlington, Virginia during the year 1986. It was discovered by the family of Murell, Jerry and Janie Murell were parents of four sons when they set the base of their first outlet, soon they were blessed with another son. The name Five Guys was suggested because of five sons, there were four more outlets opened in the D.C area by the Murells with in the five years of opening and were running successfully(Jared G. ,2010).

To expand their business in different state of United States the Murell family decided that they should create their franchise in Maryland and Virginia to increase their clientele. In the next eighteen month, they spread speedily throughout the nation and tapped most of the geographical areas. The huge success and expansion achieved in a short span of time raised the question that why people preferred the high price burgers even though there was extreme competition prevailing. There was a simple formula selected by the Murell family according to which there will be good ingredients used in the burger and good food will be served. The concept laid during the initial stage still supports the marketing strategy of the modern world; Five Guys have achieved skyrocketed success because of their principle of foundation. Even today when a person steps in the restaurant, it is observed that the decoration is retro and reflects a simple time period.

The menu is very simple which appeals most of the people, there is no adoption of modern combo's and tricks present in the menu. There is always an emphasis on the quality of food rather then creating several gimmicks (Jared G. ,2010).

Success Recipe

When the first outlet of Five Guy's was created by Jerry Murrell and his Sons during the year 1986, a simple recipe of success was followed selling a good combination of fresh bun and good juicy burger along with French fries that perfectly fried without cutting the corners. At present there are above six hundred and ...