FIRM STRATEGY

Firm Strategy

Firm Strategy

Introduction

The purpose of the essay is to discuss the strategy adopted by a firm. This includes its marketing strategy and competitive strategy that differentiates it with the ther firms. Recognizing that the strategy is the heart of organizational management, the effort is devoted to its formulation and implementation is vital. Being centered this study regarding its implementation and support of the concepts of control Management for this.

The strategy in organizations As a preliminary consideration, of this study is important to refer the issue strategy, which has evolved continuously, following different lines thought. As a way to summarize these various lines is to make the effort by Mintzberg, et al. (1988), which summarizes the main idea of each line of thought, highlighting in general, prescriptive schools, cognitive and configuration. Focusing in the case of this thesis presents the vision that the origins of the strategy as a model of thinking in management structure, with efforts by Druker, Chandler, Ansoftt and Andrews in the 50 and 60. In which Professor Druker was one of the first to use the term management strategy, noting that Organizations must know what his business (now) and, which wanted to be (future). Already in the 70's, began to develop strategic consultants (Aruoba, S.B. and F.X. Diebold, 2010). Where the "Boston Consulting Group" (BCG), had a great impact on research problems corporate and business strategy, particularly noteworthy was the development of a new interpretation in the form of strategic analysis, "growth-share matrix" to be used a portfolio analysis tool. But questioning the vulnerability vulnerable to companies that were not even considered competitors. This situation led to the need to consider the environment in developing winning strategies, through "strategic planning". From the School of Business Harvard, by applying the SWOT model (Strengths, Weaknesses, Opportunities and Threats) is developing a methodology for decision making, which is used to Some variations to this day. In the eighties appears Michael Porter and other scholars, to refine the same strategic analysis tool, led to internalize the "strategic thinking" as a process essential for success. In this sense, the model was developed in the "chain value "by McKinsey, where he sought to identify activities that create value for the company. In 1980, Porter published Competitive Startegy, where it develops market analysis and competitive struggle, developing techniques to be applied in different competitive conditions. But time has shown, unfortunately, not enough to make only good strategies, but proper implementation is necessary, so it appears Strategic direction, which is defined as "an integrated system of management that interrelates the process of formulating strategies to implementing this. " Importance to Despite being recognized many times becomes an enigma, since problems domestic policy mistakes, lack of formal processes, or if there are bad designed, power struggles and lack of communication are some of the obstacles facing implementing a strategy. Evolution of management tools As a starting point, we have considered the financial statements, which are act as an information system aimed at those outside ...