FEDEX STRATEGIC DECISIONS

FedEX Strategic Decisions and Directions Last 10 Years



FedEX Strategic Decisions and Directions Last 10 Years

Introduction

Over the last ten years, FedEx has done extremely well in terms of growth and development. The company has been able to expand extensively and has experienced a growth in consumer base on account of this expansion. FedEx has continued to deliver the same nature of service to its consumers that it has been delivering to them from the day of its inception. This paper will track the success or failure of the FedEx over the past 10 years in order to highlight the steps and directions that have led FedEx to where it is today.

FedEx through the decade

Through the course of time, FedEx has reached a position where it is now recognized as a premier shipping and information services provider on a global scale. FedEx Corporation functions under the same fundamentals on which it was initially incepted. The company seeks to operate independently by centralizing functions under the umbrella of the 'FedEx Corporation'. However, this centralization incorporates a structure in which an extensive degree of independence is given to each business unit. In essence, once a business unit is brought under the umbrella of the FedEx Corporation it becomes independent in its own right. This allows every company under the umbrella to take advantage of the strength and scope of the FedEx brand name. Over the last 10 years, FedEx has exercised an acquisition driven strategy that is aimed at expanding the corporate giant's retail access by expanding FedEx's shipping options for their customers.

FedEx's history over the last ten years is riddled with acquisitions directed towards the expansion of the business. In the spring of 2000, FedEx was renamed FedEx Corporation. As a result, the company that was formerly known as Federal Express became recognized as FedEx Express. In addition to this rebranding, RPS became FedEx Ground while Roberts Express became FedEx Custom Critical; also Caliber Logistics and Caliber Technology were brought together to form what is now known as the FedEx Global Logistics. In addition to this, the year 2000 also saw FedEx centralize the sales, marketing, customer service and information technology support for FedEx Express and FedEx Ground by creating FedEx Corporate Services.

In the same year, FedEx Corp. acquired Tower Group International, a leader in the business of international logistics and trade information technology, and World-Tariff, a customs duty and ...