Why do people in recent years, the transition to fast food restaurants? Maybe they just enjoy the pure fast food? It is believed there are three goals that consumers attempt to balance when deciding what and where to eat. In recent years, consumers have shifted to fast food because of social pleasure, food, and lifestyle support.
The first objective that consumers attempt to balance when deciding what and where to eat is a social pleasure. Consumers get the pleasure and the adoption of eating and interacting socially. In restaurants, people can gather with family members in society. Dining fast food also allows people to restore and strengthen friendly relations. In addition, they dine in restaurants, sometimes to celebrate special occasions. In addition, fast food dining amenable to instant gratification for hungry children, as well as peer socialization in sheltered areas. For years, business partners gathered at fast food restaurants on a combination of socialization are mixed with a business interaction. Social pleasure is one of the reasons for adults to dine at fast food restaurants (Levinstein, 2003).
The second goal is that consumers attempt to balance when deciding what and where to eat eating enjoyment. Many of the advertisements on television, aimed at achieving a fast food appealing to the eyes and stomach. Photos of products and satisfied customers demonstrate the pleasure found in food. In addition, consumers have to satisfy their cravings for particular food. That is why the public can see and purchase a variety of products that suggested. Restaurants pleasure includes high quality food designed for taste appeal (Kroc, 1992). If a consumer believes that they receive high quality food at accelerated pace, they will keep coming back and keep the cycle going. It is a pleasure most important goal in making decisions, what and where to eat.
American fast food seems to be the most well-liked food in the world. In many cultures throughout the earth, seems to have included this type of food in the diet. Such things are much, because we can find some popular fast-food places like McDonald's and Subway, not only in North America but also in South America, Europe and Asia. Other fast food restaurants, which are common in America, such as Taco Bell, Burger King, Kentucky Fried Chicken, Wendy's, Pizza Hut, and many others, doing business outside the United States (Hogan, 1997). People eat American fast food, ...