FAR HORIZONS

Far Horizons

Marketing Plan -Far Horizons

Introduction

The two most important factors for the success of Far Horizons are to respond to the customers' demands and learning from the past mistakes Yacht - luxury. However, not all of them are fabulous money. For example, the price of yachts - from £3000,000. The average value of cheaper boats less than £15,000,000. All this is possible in the yacht club, organization, and the opening of which is a great idea for their own businesses.

Discussion

The opening of the yacht club - the elite business requiring significant investment, but at the same time and the level of profitability is always high. And the organization of such business other than dividends in the form of profit will also provide links to many influential people, which is always handy.

The main categories of clients yacht clubs - the businessmen, athletes, politicians, actors, therefore, approach to business should be the most serious. In order for business to be successful, a yacht club brought a good, steady income and has paid off for a quick period of time in the first place, you should pay particular attention to the location of the yacht club. The more good and attractive it is, the more customers will visit him, providing the owner of the yacht club a considerable profit.

It should be noted that to date, to find a good plot is almost impossible. The best places long ago demolished. Nevertheless, it is worth trying. If the city authorities deem Yacht Club tourist attraction and appreciate the contribution it makes to the development of tourism, they may allocate coastal area for free. In practice, such cases are not uncommon. However, most likely, for its use need to open a club on the base circle for young sailors. In other cases the site will have to buy or rent.

When choosing the location, to consider the classification of yacht clubs, which, depending on the location of their shares to the following types:

Fixed yacht clubs

Bed and marinas

Holiday Harbor

After selecting the location you need to take care of the dock. The easiest and most affordable option is to install a floating pontoon jetty. The advantage of this dock is that it has no negative impact on the environment, so most of the problems associated with sanepdnadzorom and environmentalists simply absent. However, if customers are Yacht Club - the owners of large yachts with a length up to 30-40 m or more, the pontoon floating dock will not work. In this case, you need to install dock pilings with metal, able to hold a large yacht.

This yacht club is capable of 12 to 15 boats and small yachts weighing no more than 4 tons. Office of the club with one star is located near the parking lot on the water. The main source of income is the rent paid for a parking lot.

Two-star yacht club, you can open, spending about £250,000,000. In this club you can put around 20 mid-sized yachts. In addition, the club operates a bar, as ...