EXPRESS LUBE

Express Lube

Abstract

San Antonio is the second-largest city in the state of Texas and the seventh largest city in the United States. Located in South Texas, the city is a cultural and geographical gateway into the American Southwest. San Antonio is the seat of Bexar County with a population of 1,328,984 as of the 2007 U.S. Census estimate. It was the fourth-fastest-growing large city in the nation from 2000-2006. Its metropolitan area has a population of 2,031,445 based on the 2008 U.S. Census estimate, making it the 28th-largest metropolitan area in the U.S and third in Texas (behind Dallas and Houston). In order to get Express Lube in the San Antonio area, commuters currently have to leave the highway and drive three miles into the edge of town. Robert Cole, the owner of San Antonio's Express Lube has the opportunity to rent a plot of land just off the San Antonio exit of San Antonio. San Antonio's Express Lube will offer these commuters gas, organic produce, and a deli.

Table of content

Company Background4

Objectives4

Mission5

Keys to Success5

Company Summary5

Company Ownership5

Start-up Summary6

Marketing strategies7

Marketing 4P's8

Products8

Place8

Promotion9

PRICE10

SWOT ANALYSIS11

Strengths11

Weaknesses11

Opportunities11

Threats11

Pest Analysis12

Political12

Economic12

Social13

Technological13

Porter's Analysis14

The threat of entry14

The power of buyers15

The threat of substitutes16

Competitive Rivalry16

Competitor analysis17

Competitor array17

Conclusion18

References19

Bibliography20

Express Lube

Company Background

Express Lube is a business with almost combined automotive experience. Their highly skilled, certified technicians provide clean and efficient oil changes at your site. They provide personalized service and quality workmanship, and are committed to the environment. Express Lube is dedicated to providing the best 'on-site' oil changes and vehicle maintenance services available in Madison, Crockett, Shelby, Haywood, Chester, Carroll, and Gibson Counties, TN. They save their customers time and money by keeping their vehicles running efficiently, and reducing the amount of time needed to have their vehicles serviced. Express Lube is fully licensed, insured, and provide a 100% satisfaction and no-mess guarantee (Johnson, G & Scholes J 2004). The aim of this plan is to be a guide for this start-up business. Researching and defining our markets, strategies, mission and financials will provide insight and prepare the owner to successfully run San Antonio's Express Lube.

Objectives

To capture an increasing share of the commuter traffic passing through Express Lube.

To offer our customers superior products, at an affordable price.

To provide customer service that is second to none.

Mission

The mission of Express Lube's is to offer commuters on San Antonio competitive gas prices. The company will make a healthy profit for its owners and provide a rewarding work environment for its employees.

Keys to Success

Good quality products at competitive prices.

Excellent customer service that will promote customer loyalty.

A location that will assure that commuters will stop.

Company Summary

Express Lube is a new convenience store and gas station in San Antonio. Robert Cole, owner of Express Lube, has seven years of experience in managing gas stations. Robert will focus on the commuters that pass through the town daily. Express Lube will offer its customers the best gas prices and quality products (Johnson & Scholes 1997).

Company Ownership

San Antonio's Express Lube is wholly owned by Robert ...