EXECUTIVE COACH LTD

Analysing a Business Environment: Executive Coach Ltd

Analysing a Business Environment: Executive Coaches Ltd

Introduction

Executive Coach Ltd is involved in the manufacturing and sale of luxury coaches, public sector coaches and relates accessories. The company has operations in diverse countries, and currently the decision makers in the organization have aimed to target the market of London. The company manufactures luxury coaches for charters, tours, line-haul, shuttle, entertainer/executive transport. Executive Coach Ltd offers a range of coaches for government and BID markets. The company's portfolio of public sector coaches include inmate security transportation vehicle (ISTV) for prisoner's transportation, commuter coaches, hybrid commuter coaches, and university coaches.

The company is also engaged in the sale of pre-owned coaches, through three categories, including Pre-Owned Certified++, Pre-Owned Select+ and Pre-Owned Deal. Executive Coach Ltd also manufactures parts, new technologies and products, and coach guard products. The company also provides a range of services including Coach Express, financing, repair and reconditioning services, and wheelchair lift retrofits. It also offers aftermarket services such as training, roadside assistance, and technical support services.

The business potential for Executive Coach Ltd depends upon the growth potential of the hospitality industry in London. The growth of the hospitality industry in the London is directly proportional to the enhancement in the growth of Executive Coach Ltd. According to diverse sources, before 19th century, London had very few hotels. Foreign visitors and numbers of businesses were small according to modern standards. During the 19th century, trend of developing luxurious hotel started in London.

PESTEL Analysis for Executive Coach Ltd

Pestle analysis is one of the most important tools used by the business to assess their external environment. These days, every organization makes use of Pestle Analysis because of the benefits it provides to various companies. The external factors such as political, economical, social, technological, legal and ecological create a strong impact on the businesses in different ways (Beldona, 2008, 135). The political factors are the biggest concern for the countries that operate in developing countries. The reason is due to unstable political environment, unrest and the riots that place at regular intervals (Beldona, 2008, 136). An analysis of the macro environment where Executive Coach Ltd operates is given below, highlighting the Political, economic, social, technological, environmental and legal forces that shape its business and future (Beldona, 2008, 137).

Political Factors

UK enjoys a stable political environment. However, the expansion of the European Union, as well as, the country's involvement in War against Terrorism has affected it. Moreover, the rising inflation and the increased taxation have decreased the purchasing power of the public (Beldona, 2008, 137). This increases the costs of operations for the company and a leads to a fall in its business. On the other hand, the strong infrastructure of UK including its road and rail systems supports the Executive Coach Ltd's business.

Economic Factors

Instability in the economic conditions, including the rising inflation and unemployment rates have deteriorated the buying power of the potential customers, as well as, the household disposable income for the individuals (Bickart, Schindler, 2009, ...