EVOLUTION OF COMMUNICATION STRATEGY

Evolution of Communication Strategy

Evolution of Communication Strategy

Q1.

Benetton's advertising campaigns and social communication strategies are a clear echo of present-day culture and society. The "United Colors of Benetton" Campaign transformed the traditional notions of advertising. Their goal was no longer to simply sell their products, the brand name or to create a desire of purchase, but to also promote social concerns, critiques, and ideologies(Ehrenreich, 2001, pp. 20-25).

Q2.

One of the "cons" of Benetton advertising is that there is no connection between the campaign and the products the company makes and sells; thus far the campaign does this to endorse ...