EVALUATE THE ROLE, ORGANISATION AND FUNCTIONS Evaluate the role, organisation and functions of agencies in the advertising process

Evaluate the role, organisation and functions of agencies in the advertising process

Advertising positions are so diverse and exclusive that it is not likely to generalize about how advocating works.  Any promise advertiser should thus take up an advertising-by-objectives approach that will make clear what they are endeavouring to accomplish, how they will accomplish it and how they are going to assess its effects. Few businesses give any comprehensive technical considered to precisely what they are endeavouring to accomplish through advertising.  Clear objectives are required ...