EVALUATE FINANCIAL BEHAVIOUR OF THE INVESTOR/CUSTOMER BEFORE PURCHASING MUTUAL FUND FROM THE MARKET

Evaluate Financial Behaviour Of The Investor/Customer Before Purchasing Mutual Fund From The Market

Table of Contents

TABLE OF CONTENTS2

ABSTRACT5

CHAPTER NO. 16

Introduction6

The concept of mutual funds6

History of Indian Mutual Fund Industry:7

Kotak Mahindra group's kotal mutual funds9

Brief review on Consumer behaviour in fund investments9

Research Question11

Research Aim11

Research method11

Literature review12

Recent trends in mutual marketing22

Types of investment and investor's perception toward returns24

Open-ended funds25

Close-ended funds26

Institutional investors27

Mutual funds behaviour and its management during crisis29

Confidence factor30

Persuasive communication30

CHAPTER NO. 332

METHODOLOGIES USED IN REASEARCH32

General concept of the topic32

Philosophies approved in research32

Some elements in research philosophies33

Qualitative and quantitative research methodologies36

Justification for a research problem37

Reliable and validating research methodologies used39

Savings Instrument Preference among Individual Investors41

Mutual Fund Investment Preference in Future41

Mutual Fund Scheme Preference among Individual Investor42

Scheme Preference by Operation among Individual Investors42

Factor Analysis Using Principal Component Analysis43

Factor analysis for Fund Related Qualities43

Factor Analysis for Investor Related Services46

Multinomial Logistic Regression50

CHAPTER NO. 454

Results/ findings54

Attitude of current individual investor toward financial gadgets in capital market.54

Awareness level of mutual fund concept in public55

Mode of communication in mutual investing to break the gaps of risks56

Individuals impact towards mutual fund schemes57

Factors that influence to select the mutual fund/scheme57

Drawbacks of Mutual Funds59

Chapter 562

Discussion62

Interpretation of Significance Tests:62

Preferential Feature in Mutual Funds among Individual Investors63

Preference of Mutual Fund Investing Over Equity Investing64

Mutual Fund Conceptual Awareness Level of Individual Investors65

Top-of-Mind-Recall of Mutual Funds/Schemes among Individual Investors66

Factors Influencing Fund/Scheme Selection by Individual Investors67

Limitations of the current Study67

Analysis of the findings and compared with the Literature review68

Case study76

Miscellaneous data79

CHAPTER NO. 584

CONCLUDING OBSERVATIONS84

Reflections85

Future work87

Abstract

The main objective of the current study is to evaluate financial behaviour of the investor/customer before purchasing mutual fund from the market. This research was done using different financial, statistical, technical and fundamental tools. Author also put an effort to highlight the market fluctuations at different financial situations and their effect on the mutual sector. She also took opportunity to extrapolate various outcomes from the Indian mutual sector compared with other well developed countries preferably taking Kotak Mahindra as firm company. Finally study revealed that Asset management companies/sponsors should develop their innovative techniques to reach the satisfaction level of customers. Different factors that could alter/attract the financial intellectual characters of investor were stated in the work which could give brief idea to the firm companies. Data collected form the Kotak Company proclaims that there is a better future for the Indian mutual sector in coming 3-4 years and could compete with developed countries in the world.

Chapter No. 1

Introduction

The Indian economy has open doors for many financial systems that will develop the Indian financial market with the aid of many building societies and financial institutions. One such financial intermediary among variant catalytic assets that brought a momentous investment growth in Indian capital market was Mutual fund(s). Eventually this mutual firm sector became a best alternative in achieving good returns for all types of investors in the market enabling the growth of sector.

The concept of mutual funds

A mutual fund is a trust that pools the savings of numerous investors (share holders) who share a ...