EUROLINE

Dynamic Price System in Business Lead, to Increase Sales Performance In The Transport Sector: A Case Study of Euroline

Table Of Content

RESEARCH PROPOSAL1

Title1

Background1

Research Questions1

Literature Review2

EuroLine2

Measures of Performance3

Dynamic Pricing System6

Methodology6

Research Design7

Data sources8

Work plan8

REFERENCES11

RESEARCH PROPOSAL

Title

Dynamic price system in business lead, to increase sales performance in the transport sector: A Case Study of Euroline

Background

A dynamical system is a system whose state evolves with time. The behavior in this state can be characterized by determining the limits of the system elements and their relationships in this way can develop models that seek to represent the structure of the system. By defining the limits of the system becomes, first, a selection of those components that contribute to generating the modes of behavior, and then determines the space where they conducted the study, omitting all sorts of irrelevant issues.

Research Questions

The research will be based on the following objectives;

Discuss the Dynamic price system in business lead to increase sales performance in the transport sector with reference to Euroline?

Analyze the factors that are effecting on the sales performance of the Euroline?

What is the impact of Dynamic price system and its implementation in Euroline?

Describe the market trends of sales and its impact on Euroline business?

Highlighted the key factors that create difficulties in maintaining the overall service of the organization?

Literature Review

EuroLine

Eurolines are an association of private carriers created in 1985. This structure is now the largest group of European passenger carriers ENCARE. Brand Eurolines' groups 32 independent coach companies to create the largest network of bus transportation in Europe. This network of 500 destinations throughout Europe and Morocco. With Eurolines, you can travel from France to other countries, but also from one country to another (e.g.| from Sicily to Helsinki and from Casablanca to Moscow). Franchisees Eurolines offer the best prices on no extra cost last minute. Sea crossings, road tolls and customs duties are always included in the price. In addition, the majority of lines Eurolines you lay directly in the center, with no additional cost to you. To satisfy you at best, we're always adding new destinations on our network.

To offer the best quality of service, Eurolines organization develops a common quality charter and harmonises the conditions of sale for all group members. Franchisees use Eurolines coaches modern and new, with reclining seats and leg room, large windows and toilets. All coaches are non smoking. Eurolines, Europe's leading international transportation by bus, offer guests a friendly mode of transport for the environment. For example, a journey between Paris and Brussels by bus Eurolines generates 4.87 times less CO2 than a car trip, and 9.43 times less than air travel. Eurolines have also developed an environmental action program, which is expanding regularly. Under the sign of continuous improvement, this program involves all employees of the company. Eurolines are a subsidiary of Veolia Environnement, whose activities are central to sustainable development issues.

Measures of Performance

In the literature, it is known as the measure of performance is a practice well established in organizations. An effective performance measurement system allows make decisions and take ...