EURO-PRO

Marketing Plan for Euro-Pro

Marketing Plan for Euro-Pro

Euro-Pro

Developed by Euro-Pro, Shark® is one of several house care brands in Euro-Pro Operating LLC. With the aim of providing the busy consumer of today with efficient and advanced product lines to fit their busy lifestyle, Euro-Pro maintains its position as a pioneer in small household appliances and innovative cleaning solutions. Through the continual supply of innovative and highly functional appliances to the customers, Euro-pro has managed to swiftly make a noteworthy market share in the house-ware industry. Euro-pro is considered to be one of the market leaders in the house-ware sector (Hearst Corp, 2008). The company contributes to the quality of life of its customers by brining relief to their daily chores via providing a range of products including state of the art kitchen appliances, and cutting edge chemical-free steam mops. Euro-Pro also markets products under, Bravetti®, the Shark®, Euro-Pro® and Ninja® brand names.

Origin & Ownership

Originating in Europe, Euro-Pro's roots in home appliances date back more than a century. The company moved to Canada before finally settling just outside of Boston, in Newton, Massachusetts.

The CEO of Euro-Pro, Mark Rosen, is the third generation of his family to lead the company and is zealous about developing effective, innovative products at an exceptional value. From his frequent appearances on television, demonstrating first-hand the efficiency and quality of Shark® products, Mark is a familiar to many.

Market Segmentation

Market Research: Euro-Pro conducted various internet market researches, given below to help Euro-Pro, choose the right of market segment to enter. However, the cost for market research and marketing plan has been shown in Euro-Pro financial plan.

The trend of increasing internet usage is evident from the statistics above, and it could be said rightfully that the growth in internet usage will continue in the near future. Hence it is creating ...