ESPRIT HOLDINGS

Esprit Holdings

[Name of the Institute]

Esprit Holdings

Introduction

The company Esprit Holdings Limited is chiefly involved in retail and wholesale distribution of lifestyle products designed under its own brand name Esprit. Esprit Holdings Limited deals in 12 different product lines covering men's wear, women's wear, children's wear, along with bags, shoes and jewellery. The business of Esprit is managed with 1,100 direct dealing merchandising stores, as well as the company has 12,000 wholesale points-of-sale all across the world. Headquarters of the company is in Kowloon, which is a city in Hong Kong. The company up till now employed roughly around 14,100 human resources.

Esprit Holdings Company is a popular brand which is principally involved in the retail, as well as wholesale delivery of products designed under the name of the company, which is the brand name Esprit. Esprit Holdings functions in a multi-distribution mode of a channel which corroborates to be strong as it diminishes risks allied with a single network. On the other hand, it acts as a stable foundation for nonstop growth. Nonetheless, most of the company's revenue is resultant in Euro that is not at all the reportage currency. The company, Esprit is endangered to excessive impulsiveness with variations in foreign currency that is typically the Euro.

SWOT Analysis of Esprit

Strengths

One of the major strength of Esprit is their multi distribution network prototypical

Another major strength of the company is their extensive network, which encompasses global presence

The company mainly focuses on sustainability, which enhances Esprit's brand image

Weakness

Since the company heavily depends on the European market for generating revenue, it has turned into the company's main weakness.

Due to scale constrains Esprit lacks the ability to expand

Opportunity

One of the finest opportunities the company has is the cost cutting edges, which will improvise the profitability of the company.

There is ample opportunity growing in the luxury market of China

Another opportunity is the developing platform of e-retailing

Threat

One of the major threats to the company is their dealing in Euro which is fluctuating very often

There is a threat regarding the intensive competition in the market of goods

There is a lot id development on the counterfeit products all over the marketplace.

Based on the SWOT analysis of the company a thorough investigation is made as to why the company is having a downfall. However, on the other hand, based on the strengths and opportunities the following report will cater the company some better advices (Esprit Holdings Limited, 2011, pp: 5-6).

Employee Motivation in Esprit

As per the mission and vision of Esprit, the company definitely needs to first define the aims, as well as the objectives of the tasks that are assigned to their employees. It is however, the responsibility of Esprit clearly expressing opportunities for each person, for the team, and for the tasks as a whole. Esprit's top tier focuses about the plans in order to, know that the employees of Esprit will observe the feasible action, as well as the estimated goals.

Esprit should not only grant fundamental information concerning the charge but, in addition Esprit should supply the, necessary ...