EPSILON

Epsilon

Abstract

This paper focuses on the evaluation of Epsilon website based on these four areas (1) product information, (2) corporation's contact information, (3) customization of products for customers, and (4) customer information at purchase. Furthermore, this paper includes 3 internet marketing strategies and competitive advantage of Epsilon. It also includes Corporation's privacy / security policy and Methods and/or tools to ensure greater security for customers.

Table of Contents

Introduction4

Product Information4

Corporation's contact information5

Customization of products for customers5

Customer information at purchase5

Internet marketing strategies5

Direct e-mail6

Cross-media advertising7

Banner advertising8

Corporation's privacy / security policy8

Methods and/or tools to ensure greater security for customer9

Conclusion11

Epsilon

Introduction

Epsilon is engaged in the exploration and production of oil and natural gas reserves in North America and Africa. It is engaged in developing inventory of oil and natural gas projects, including oil properties in the Middle East along with natural gas properties within the Appalachian basin in the US. The company operates in Canada, the US, and Barbados. It is headquartered in Concord, Canada and employs around eight people. The company recorded revenues of $ 14.8 million in the fiscal year ended December 2010. Its net profit was $4 million in fiscal 2010.

Product Information

Epsilon is a well establish business, it is also replicated from their website, It covers all the relevant and updated information about its product. It product information according to its website is as follows (Epsilon, 2011);

Epsilon is involved in the exploration and production of oil and natural gas in North America and Africa. The company's key activities and products include the following:

The activities of Epsilon include the exploration and production of oil and natural gas.

Products of Epsilon include gas and oil.

Top Competitors of Epsilon

The following companies are the major competitors of Epsilon (Epsilon, 2011);

Birchcliff Energy Ltd

EnCana Corporation

Canadian Quantum Energy Corporation

Corporation's contact information

Head Office Address

150 Jardin Drive

Suite 9

Concord

Ontario L4K 3P9

CAN

Phone no:1 905 738 7877

Fax:1 905 669 8220

Website: http://www.epsilonenergyltd.com

Customization of products for customers

There is no option available for customization of products, as when the customer is interested, they might contact the authorities, whose information is available on the website and then they might go for product customization. This point can be considered as the weakness of the website (Epsilon, 2011).

Customer information at purchase

No online purchasing occurred; website main purpose is to create awareness so there are no E- transactions (Epsilon, 2011).

Internet marketing strategies

The use of the internet/online marketing in the computer industry in recent times has increased in the realm of business. Various companies within the computer industry are now starting to understand the benefits of using the internet/online marketing activities. In this academic research paper, a comprehensive examination will be made in relation to the positive and negative impacts of the internet as a marketing tool for the industries. An examination must be made of how the internet affects the marketing activities of the companies that exist in the computer industry and derive the computer industry to the success (Walter, 2011).

The emergence of sophisticated online marketing management platforms is making it possible to meet the budget demands of both the consumer goods manufacturer and ...