ENVIRONMENTAL FORCES

Marketing Environmental Forces (Hewlett-Packard)

Marketing Environmental Forces (Hewlett-Packard)

Introduction

Marketing is an important part of our everyday life. It is very important that an organization considers its environment before beginning the marketing process. In fact, environmental analysis should be continuous and feed all aspects of planning (Armstrong, & Kotler, 2009). The organization's marketing environment is made up of: 1.The internal environment for example, staff (or internal customers), office technology, wages and finance, etc. 2.The micro-environment for example, our external customers, agents and distributors, suppliers, our competitors, etc. 3.The macro-environment e.g. Political (and legal) forces, Economic forces, Sociocultural forces, and Technological forces. These are known as PEST factors (Armstrong, & Kotler, 2009).

Discussion

Political

Hewlett-Packard has been working in the industry as a global player. Thus, it needs to comply with national laws of the countries it is operating in. For example, employment regulations, tax payments, custom duty, etc. Furthermore, HP business is highly affected by the data protection laws and international privacy rights. Private ownership is the superior market scheme in UK. Moreover, both dwelling and personal businesses are conceded with the administration for decentralized decision-making. The free scheme in the UK business part is made apparent by the allowance of the output and yield of personal businesses. Statistics displayed that about two-thirds of the general American financial yields are for persons and their personal businesses. One of the significant functions of the government in business is the development and enforcement of diverse business-related laws. These regulations encompass business and house right defense as well as the prohibition of business practices that are seen as unjust. Product security is furthermore part of these legislations (Bureau, 2009).

Economical

Economic trends, for example inflation and regression factors, might deter the purchasing power of consumers and the economy. These factors strongly influence the IT Industry. Moreover, the global market is considered ...