EMU PLC

Emu Plc



Emu Plc

Macro Economic Situation of Business Environment

Emu plc is a high-quality educational, academic, scholarly, fiction, non- fiction and reference books publishing company and is highly due to its history, market reach and the list if best-selling modern day authors. The Group is operating in 72 countires with offices in 45 countries. The business is divided into three regional operating companies, which includes UK and Europe, The Americas and the Rest of the World.

The importance of the value chain function of organizations with such as large and global operation, increases and a stronger and more efficient value chain is needed. The value chain is a theoretical model that describes how to develop the activities of a company . Following the concept of chain is composed of individual links that form an economic process: it starts with the raw material reaches the finished product distribution. In each step, you add value , which is, in competitive terms, the amount consumers are willing to pay for a product or service. Moreover, the study of the value chain enables strategic advantage, as there is a chance of generating a value proposition that is unique in the market. Emu group has two types of activities in its value chain that are main activities and supporting activities.

Main Activities of Emu's Value Chain

Each company is a scenario in which many activities are concentrated interact to design, produce, bring to market, deliver and support its products. These chains can be represented using the value chain. Thus, the value chain of a company and how it performs its individual activities are a reflection of its history, the strategies used, the approach has been implemented to build their development.

Logistics

Logistics manages the raw materials, which includes cardboard, paper and other printing related goods after they are received by supplier untill they are used in publication, and then the transportation of the finished goods to wholesalers, retailers and distributors.

Production

The production is the publication of books, which includes printing, binding and packaging.

Sales and Marketing

To achieve the sales target and further increase the targets for future, the company perform marketing activities directly targeting the customers through advertising, sales promotion, price discounts etc. Support Activities of Emu's Value Chain

Procurement

The procurement funtion supports the core business by providing the materials used in publication on tilmely basis as well as at lowest price to effectively operate the business.



Technological Development, R & D

Computers, machineries and printers are the main technological products taht are used in book publishing business. However, companies nned continous improvement and innovation in technology to reduce cost and increase efficiency and gain competitive advantage. Human Resource Management (HRM)

Human Resource Management function supports the overall objective of the organization by managing the resources of the companys that is employees. HRM manages the resource by recruiting, training, developing and compensating the employees to motivate them work harder.

Infrastructure for Enterprise

Infrastructure is important of the organization to carry out all the activities effectively, including production, administrative, finance, marketing and planning ...