Emerging Trends of Social Networking in Business

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TABLE OF CONTENTS

LITERATURE REVIEW1

The Importance of Social Networking in Business1

Barriers and risks of social networks1

The Positive and Negative Effects of the Internet and Social Networks on Society2

Social Media Marketing In Oil Companies3

Twitter as an e-commerce platform4

Twitter - The Most Effective Social Networking Medium for Oil Companies5

Communication Strategies of Oil Companies through Twitter6

E-Commerce Applications on Twitter for Oil Companies7

Opportunities from Twitter marketing8

Better brand management8

Direct interaction with customers9

Targeted customers9

Built-in seeding mechanisms10

Summary10

REFERENCES12

LITERATURE REVIEW

The Importance of Social Networking in Business

More and more companies decide to create their profile on a social network, seeking access to a target objective and well zoned. Social networks are used by many companies as an important tool in their plan of action and there are entrepreneurs who have used the network as a base for their business. It will be essential for a company from the start, to have a clear objective and strategy to be followed so that the image of the company is not blurred in the network, because what surrounds their business profile has to be consistent with their values ??and goals.

A business should therefore consider three things before joining social networks. Firstly, the purpose to create its profile on a network, secondly, to plan the strategy for its business and thirdly, the maintenance and continuous updating that it has to do to get another way of interaction and communication with its stakeholders. All businesses of the world, no matter small or big, are using the social networking websites for their marketing. Social networks such as Facebook, Twitter etc are best marketing platforms for businesses to keep in direct touch with their customers and work according to their valuable suggestions and feedbacks. This eventually helps a business to earn a very good reputation in the market in the eyes of the customers.These days , Twitter plays a very important role in marketing and promoting the ideas and products of companies.Alot of oil companies make special use of Twiitter for their employyes , marketing , promotions and various other tasks.(Claude,2007,pp 155).

Barriers and risks of social networks

Social networks do not only to show pictures, document etc but, they are also open to exchange of small third party applications which are not developed by the computer's own network. This new phase has meant that networks such as Facebook have become a way of distributing malicious code masked in these harmless applications. Experts warn that this phenomenon is difficult to detect, control and break. 

For e.g., one and a half year ago, Facebook opened its doors to the exchange of third party applications. At that time, millions of users, who had small applications, started joining Facebook to play or exchange music, movies, games and other types of data through different applications. This happened to such an extent that the popularity of these applications have grown immensely since that time. There are risks of different types of viruses being shared online. Apart from that, the hackers may be easily able to hack all the necessary information of a ...