EMA Assignment



Table Of Content

ANSWER 1) SWOT ANALYSIS AND FACTORS1

a) SWOT Analysis - Arena Flowers1

Strengths1

Weakness2

1.Cost reduction within the Wholesalers2

2.Selection of products2

3.Geographical location2

Opportunity2

1.Changing trends2

Threads3

b) Factors influencing the organizational culture of Arena Flowers3

ANSWER3: ACCOUNTING AND FINANCE FUNCTION5

a)Financial Stakeholders of Arena Flowers5

b)Key Costs impact on Business Activity5

1.Purchases5

2.Wages5

3.Other Expenses6

c)Human Resource and Marketing Issues6

1.Human Resource Issues6

Marketing Issues7

ANSWER 5: GLOBALIZATION AND ITS DRIVERS7

a)Globalization of Arena Flowers7

b)Four Drivers of Globalization8

1.Market Drivers that impact on Arena Flowers:9

2.Cost Drivers:9

3.Government Drivers:9

4.Competitive Drivers:10

5.Other Drivers:10

Industry Growth Rate10

Number of enterprises11

Stable product market11

Technological change11

REFERENCES12



Business is coming up smelling of roses

Answer 1) SWOT Analysis and factors

a) SWOT Analysis - Arena Flowers

SWOT analysis allows important and decisive decisions for the future of the company. The analysis used to classify strategic point of view of their feasibility and importance. In case of Arena Flowers who is looking to expand the business, for that company needs to see what are its strengths, weakness, threads and opportunities available (Pahl N., Richter A., 2011).

Strengths

Arena Flowers prompt delivery to market is necessary to meet demand for a wide range of products, so a quick response by Arena Flowers to order is essential to remaining in a wholesaling business. Superior financial management and debt management: The ability to manage the cost of establishing a new warehouse and managing other financial matters, such as debt, is crucial for Arena Flowers to remaining in this competitive industry (Pahl N., Richter A., (2011).

Arena Flowers maintenance of relationships along the supply chain: This industry largely relies on wholesalers establishing and maintaining relationships with upstream growers as well as buyers. Close planning with large buyers facilitates the long-term survival of industry participants. Attractive product presentation: Product presentation is a key determinant of sales volumes, since flowers are purchased for their aesthetic appeal. Arena Flowers arranged flowers attract a significant premium over unarranged cut flowers, highlighting the importance of presentation. The major strength is the hedging deal offer to customers so that they can save themselves with the high prices in the Valentine's Day (Steven M., 2011).

Weakness

Cost reduction within the Wholesalers

Wholesalers must distinguish themselves from one another; there are several ways to do this. Products sold by wholesalers represent purchasing costs for downstream industries such as florists and garden centres. They aim to cut their costs by buying flowers and nursery stock at the lowest possible price in order to maximize their profits. The threat of wholesale bypass is also widespread, especially when selling to mass merchandisers. These factors ensure that distributors sell their products at competitive prices (James E., Anne T., Weber J., 2011).

Selection of products

A wide selection of products is also important for buyers of the Flower and Nursery Stock Wholesaling industry. Retailers want to meet varying consumer needs in order to maintain a customer base, which in turn creates competition for obtaining varietal inputs

Geographical location

Geographical location forms the main basis of competition among florists. Consumers typically shop at their local florists for flower arrangements and bouquets to ensure timely delivery and freshness. Therefore, independent florists compete with other florists in their local ...