eHarmony Case

eHarmony Case

Question 1: Strategic Position of eHarmony

eHarmony is an online website that seeks to connect singles looking for a relationship. The website targeted a unique segment of single individuals that were marriage oriented. This was a unique strategy to have since it came up with the idea of providing a platform for individuals that were looking to find their life-partner. The website was also technologically advanced having a guided communications system that enabled distortion-free conversations between potential and interested members. The company generated revenue by charging its members a joining that they had to pay at the time of signing ...