[Effectiveness of Facebook on Marketing Communications]

By

Acknowledgement

I would take this opportunity to thank my research supervisor, family and friends for their support and guidance without which this research would not have been possible.

DECLARATION

I [type your full first names and surname here], declare that the contents of this dissertation/thesis represent my own unaided work, and that the dissertation/thesis has not previously been submitted for academic examination towards any qualification. Furthermore, it represents my own opinions and not necessarily those of the University.

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Abstract

In this study we try to explore the concept of “marketing campaigns on social networks” in a holistic context. The main focus of the research is on “marketing campaigns on social networks” and its relation with “UK and India”. The research also analyzes many aspects of “marketing campaigns on social networks” and tries to gauge its effect on “UK and India”. Finally the research describes various factors which are responsible for “marketing campaigns on social networks” and tries to describe the overall effect of “marketing campaigns on social networks” on “UK and India”.

Table of Contents

CHAPTER 3: METHODOLOGY6

Introduction6

Research Aims6

Research Objectives:7

Specification of the methodologies employed8

Literature Search8

Coherence and rigor of the approach9

Interview techniques11

Appropriateness of methodology to project13

Reliability and Validity13

Generalisability14

Ethical Considerations15

CHAPTER 4: FINDINGS17

CHAPTER 5: ANALYSIS25

CHAPTER 5: CONCLUSIONS45

Chapter 3: Methodology

Introduction

The aim of this chapter is to discuss different forms of research methods which were recommended by the university and it was chosen by the researcher to carry out the research. The data involved to resolve the given aims, is separated into secondary and primary data.

This chapter highlights the following points

Specification of the methodologies employed

Research Aim

Research Objectives

Literature Search

Justification for the choice of methodology

Coherence and rigor of the approach

Interview techniques

Data collection

Appropriateness of methodology to project

Reliability and Validity

Generalisability

Ethical Considerations

Research Aims

To determine how the organizations(Skin and Body care) in the UK and India are utilizing the concept of Facebook marketing in order to attract and retain the online customers and to what extent the Facebook tool is effective on Marketing Communication(With an example of Nivea company) in the view of UK and Indian consumers.

Research Objectives:

1. To determine how effective the Facebook tool on marketing communication in reaching the UK and Indian customers?

2. How the consumers are attracted for Nivea using Facebook in UK and India?

3. To understand and identify the key factors influencing on how the consumers react to the product (Skin and body care) with the help of Facebook marketing?

4. What are the common difficulties when adopting Facebook Marketing?

5. What are the challenges associated with Facebook marketing? Specification of the methodologies employed

The research is based on secondary data collection. The data is extracted from various journals, articles and books. Secondary research describes information gathered through literature, publications, broadcast media, and other non-human sources. This type of research does not involve human subjects.

The research approach used is qualitative. Qualitative research is much more subjective than quantitative research and uses very different methods of collecting information which could be both primary and secondary. As already mentioned this study chooses the secondary ...