Effective ways of promoting mega sport events: Olympic Games in London

Effective ways of promoting mega sport events: Olympic Games in London

Introduction

Before the hosting of these games can take place lots of preparation is done in order to analyze different ways to promote and host the certain program. And all the aspects of organizing the program are taken care of by the authorities. Because organizing huge programs at this level can be a great task where it can have both positive and negative points, there could be many barriers that would come into the way of the success of the program. So in this study we will be covering mostly the aspects or concerns that are related to the promotion of the London Olympic Games, that will lead us in learning many things about the Olympics and the hurdles that they have to go through while arranging these programs.

Rational

There are lots of evidences and debates that cover this area because this event is done in an international level, since the heritage of the Olympics have to be maintained in all the games and in order to achieve this they have to give a lot of focus on the major factors that deal with the promotion and development of the Games. Although the government of the United Kingdom lacked a lot empirical evidence that would result in supporting the ambitions it did promise to encourage the people of the country to get more active. In order to make an attempt of creating a legacy of the mega events it requires many things to be fulfilled like active involvement from the policy makers to the stakeholders and reaching towards the level where community services are available (Hughes, 2012). It was also observed that the United Kingdom was one of the first countries to host the Olympic Games where the basis of delivering the legacy related to participation of physical activity and increased sports. But that is the main reason of developing a proposal before hand that could at least help in creating the event and also acknowledging the country about the aftermath that would take place after events of London 2012, so that all the parties, organizers that are getting involved in holding the event are aware of all the factors that could take place before or after the event.

Since there is a whole process that takes place also about selecting the countries that would be capable of participating in the Olympic Games (Hughes, 2012). But there are also many questions that arise like whether the promise can be effectively fulfilled or it can be taken as a dream because when file of the candidates and publicity material was observed it made a commitment that these Olympic Games would promote in increasing the chances of participations for all the age groups according to their capabilities. According to Coalter (2004) that the promotion of the mega events is a very necessary part and that would result in increasing the number of participate that ...