ECO FUELLING

Marketing Plan for Eco Fuelling

Marketing Plan for Eco Fuelling

Introduction

Any kind of marketing provides the basis for a condition that involves a win-win scenario for any or any type of business that required some kind of increase in revenues. As greater sales and an increased number of customers are generally generated while higher number of revenues and profit are produced, which are meant to be more support and help for marketing. S strategic marketing plan is a kind of plan that leads companies to generate good revenues (Stevens, Loudon & Nykiel 2003, pp. 15). The marketing plan highlighted the problems that E+ co fuelling will have to face. Two of the major problems included mitigating any issue that might arise due to safety misconceptions that customers may have when shifting to alternate source of energy. Another problem is to comply with all the local regulations. The local market as such has not developed and E+ co fuelling is a new company so building very strong brand recognition for us will take its due time. The essay also presented in detail the SWOT analysis and PESTEL analysis for any company. SWOT analysis is basically a formal sort of framework which is used in order to indentify and frame an approach of development in the structure of an organisation (Stevens, Loudon, & Nykiel 2003, pp. 17). Looking at the trend in Brazil we can project that the company will do fairly well in US and Australia as well. The marketing plan for the company has been designed in order to address the issues. The various tools to be used include public relations, advertising, broadcasting, participation in trade shows, and membership with trade associations, press tours and literature development. Eco fuelling is still in the introductory phase and will have to compete with these entities to make a name for it's and establish itself as a brand of choice in the world. This of course will take time and work but a well planned marketing programme implemented in the right direction with checks and balances at every stage of the development process is the ideal way forward for Eco fuelling.

Discussion

Eco Fuelling is a new start-up business that offers a sophisticated ethanol co-fuelling technology, in order to come up with a tailpipe that can be used with all kinds of diesel engines. The company is working in cooperation with patents dealing with engine management control, optimization of engine performance and efficient fuel delivery. Brazil is currently the most lucrative market for renewable sources of energy. It has 6 million vehicles that need diesel ethanol, and it is a huge figure for the small number of companies that cater to this market. The government in Brazil wants to take this figure up to 11 million and the production is under way. The eco-fuel is a revolutionary development and products of years of research and introduced to the world in order to reduce the harmful effects of hazardous produced due to emission of petroleum ...