In 1991 a guy named "Paul Cussack" placed an advert in a local newspaper to advertise some of used computer equipment. Paul received many responses from their ads, so that he can sell it ten times for the equipment. With this information in mind, Paul opened the Select Peripherals Ltd ", which later became one of the largest computer mail order companies in the UK, selling more than 200,000 satisfied customers. From his earnings, he decided to run the company's Internet service provider "Plusnet Technologies, which acquired more than 300,000 subscribers. His companies were so successful they have been acquired abroad, the company" Insight enterprises incorporated in 1998. It was during this time Paul left "Insight" and created an e-buyer. (Allen 2004 144)
It would be foolish to cover every product that Ebuyer sells, mainly due to the fact that their action is essential. Ebuyer sells mostly every piece of computer equipment under the sun. You name it: motherboards, video cards, CD-ROMs, modems, mice, keyboards - it's all there, and all the prices are very, very generous.
The Registration Process
The registration process is very simple. Just enter your name, email address and credit / debit card to create an account. Your card number to be checked during this process to prevent any problems while ordering. In the end, nothing is more annoying than waiting a package to arrive, only to find that he was not sent due to incorrectly typed the card number!
Ebuyer accepts most major credit cards and "Switch / Solo" debit cards, too. Once you have entered your data, you will receive an email containing your username and password for future use. Just click "Login" and enter your user name, e-mail address and password to make a purchase. (Amichai 2004 117)
Design, Branding and Targeting
The auction has also expanded its original vision of simply providing an auction forum to a site where buyers can select the "Buy Now" price of many items, and new items are sold directly to consumers, as well as used items. At this point, you can buy things for a few dollars that would otherwise have been discovered at a garage sale, and all homes and businesses millions of dollars. This study examines the marketing strategy as eBay and marketing company working on long-term strategic future eBay objectives.
Trademark slogan of eBay is the "world's Internet Marketplace." It's the economy itself. But eBay also likes to describe his millions with the intimate term "community". If you think about it, the idea of community is not too far from the truth. (Belisle 2010 741)
Just as in your own "real world" community, eBay sellers represent a wide range of resale, retail and wholesale world. You'll find a number of vendors from those cleaning the attic for extra cash in the Fortune 500 companies improve their sales benefit from the phenomenon of eBay, and nearly everything in between. Now is the time to find out exactly where you ...