E-MARKETING IN TOURISM

E-Marketing in Tourism

E-Marketing in Tourism

Background

The report "E-Marketing in tourism with emphasis on Marriott's" looks into the development of the internet technology in the market place. The Study starts with a look into the tourism industry with relation to the development of the internet. It then goes into the history and development of The Marriott's chain, the company's IT developments and various implementations to change with the development of technology and the changing demand of the market and the customers. The study then uses Porter's five force model and Vassos road map to analyze IT applications with respect to marketing and sales. The study then analyzes the company's website and also puts forward certain advantages and disadvantages the company has.

The study shows that Marriott's have been very successful in implementing technology. This can be seen from the fact that presently 75% of their bookings are done online. They also have a very strong virtual market place. Using Vassos road map one can say that the company is at the final phase i.e. strategic transformation phase which consists of globalizing the products and differentiation. The study looks into the advantages and disadvantages of virtual market place for Marriott's. One can say that the development of internet technology has reorganized the method of doing business and we can see that Marriott's is one of the examples in successfully implementing the technology for growth and development.

Introduction

The report "E-Marketing in tourism with emphasis on Marriott's" looks into the development of the internet technology in the market place. It studies how the type of competition has changed to the virtual market place. The study lays emphasis on Marriott's International Ltd, which is one of the largest hospitality companies in the world and one of the few companies to embrace IT development.

The study looks into the different paths taken by Marriott's to implement technology. It also uses the Porters five force model and Vassos road map to analyze the company's strategy in the virtual market place.

Internet and the Tourism Industry

The concept of the internet has totally changed how people do their business as well as how one lives his life. This technology has changed the world making it smaller and more complex. The concept of internet was due to visionary thinking by some people who saw great potential in allowing computers to share knowledge.

The advent of the e-commerce has changed the way of doing business forever. The basic concept of the internet was used in late 60's by the travel agencies and airlines for reservation. With the development of the net, new methods of marketing have been developed to attract customers. Presently most of the hotels and tourism related organisations have their own websites for promotion. New methods of promotions and marketing concepts are been developed, or retried to develop a successful online model. What the internet has done is that it has led to elimination of the middle men. For example customers can directly buy their tickets from the website or book rooms from the ...