E-Commerce Plan

E-commerce Plan

Introduction

The assignment is based on a book shop known as Bunker Books. There is a need to provide a useful advice to the husband and wife who are the in charge of the book shop. They have been running this company since the last 20 years. They conduct e-commerce transactions for the business because it helps them in performing business transactions without facing much problem. An e-commerce specialist also helped them in increasing sales transactions and improving the overall services of the book store. However, they again require the service of e-commerce specialist for assisting them in developing an e-payment system that will enable to keep their database secure. A plan will be created to collect payments with the help of their websites and ensuring safety in their transactions. Secondly, the owners need a strategy for increasing their online presence to make their business transactions much easier for their customers. They also need to improve their online advertising in order to increase their ability to sell books to people throughout the world. Therefore, all the issues related to e-commerce plan will be discussed in detail.

Overview of the E-commerce Plan

The term known as electronic commerce or e-commerce, basically refers to the activity of shopping with the help of an internet. However, e-commerce even comprises of other activities such as B2B transactions that is concerned with the company's sales transactions and other factors that proves to be crucial for the internet technologies. It can be said that an e-commerce not only refers to the sales of products but is even related with the sales of services. Over the last ten years, e-commerce has been established as one of the most important area in the research of information technology. The benefits of the internet and other technologies are widely appreciated by the people. The online transactions conducted with the help of such tools such as computers, credit cards, and smart cards, helps in storing a large amount of personal information on regular basis. All these information like medical and financial data needs proper security measures so that they do not face any threat related to the safety of data. As of 30 June 2010, the global internet population was estimated to be 1.9 billion as calculated by the United States Census Bureau. As the number of internet users is increasing very rapidly, this clearly indicates that the internet users are well aware of the internet capabilities and different technologies (Bhatnagar, Ghose, 2004).

There was a forecast for the year 2007 that around 69.6% of US residents will have an access to the internet. It reflects the fact that there has been a growth of 120.3% in the usage of Internet between 2000 and 2007. It was even mentioned in the eMarketer's (2005) report that US e-commerce retail sales will increase from $56 billion in 2003 to $84.5 billion in 2005 that corresponds to a 20% growth every year and this number will further experience an increment of $139 ...