E-BAY

E-Bay

E-Bay

Introduction

eBay, in the early pioneer of a certain type of e-commerce, that the auction site. Launched in mid-1990's and turned into a public company in 1998, subject to eBay trading platform in the market and acted as an intermediary providing pre-and post-value-added services in three main categories of online auctions: (System-Level design of eBay system http://www.wam.umd.edu/~adithya/SysEngg/Ebay.html )

Basic Core Competence

Basic competence is that the firm can do well and that meets the following three conditions:

It provides consumer benefits

It's not just competitors to imitate

It can be leveraged widely to many products and markets.

A core competence can take many forms, including technical / theme of know-how, a reliable process, and / or close relationships with customers and suppliers. (http://pages.ebay.com/help/sellerguide/echeck-seller.html )

Company Price Strategy

Since 1995, eBay experienced phenomenal popularity and significant growth, and met in the new millennium is the largest online auction platform, which in 2001 served 42.4 million registered users and 423 million have facilitated these auctions worldwide. (E-Bay unveils wireless bidding service, http://news.com.com/2100-1033-932504.html )

MARKET CHANNELEBay As A Virtual Or Real

Everyone should have something to offer. Marketing involves the voluntary "exchange" relationship where both parties must be ready to hand. Conversely, the supplier should appreciate the money more. (It is interesting to note that the money is, strictly speaking, not necessary for this exchange will take place. It is quite possible, though a bit unwieldy, the exchange of two ducks in a couple of shoes.) (E-Bay analysis software http://analyze.auctionknowhow.com )

Ebay, you can use the values created by the information; visiblity, reflecting the opportunities and new relationships with clients as a virtual reality. In the first stage, visiblity, allows the company to "see" physical operations via information, coordinate activities and to lay the foundation for the virtual value chain. In the second phase, reflecting the company's ability to replace the virtual activities for physical activity, and begin to create a parallel value chain in the marketspace. Finally in the third stage, new relationships with customers, businesses use information to create new relationships with customers. (Case study of eBay http://www.brightmail.com/pdfs/eBay_case_study.pdf )Does The Company Participate In E-Business And E-Marketing And If So, What Type

E-Bay, the strategy is to build on its leading position in online face-to-person trading by expanding the user base and strengthen its brand, expand its trading platform for new product categories and geography, to encourage customers, as well as adding and improving features , functionality and value-added services. (http://www.mahller.com/ief248/ )

During a recent conference, E-Bay management said that plans to expand its user base to 37.6 million (Q3 2001) to 150 million users in 2005. International earnings will be 33% of its revenues in 2005 compared to 16% today. Internet is still in its infancy, and hundreds of millions of users who will be coming online within the next 5 years, all of whom are potential users of E-Bay. But with the arrival of Meg Whitman in 1998 as CEO, which resulted in an effort to build a brand in the ...