E- BUSINESS ENGINEERING

E- Business Engineering

[Name of Wrier]

E- Business Engineering

Introduction

The rapid advancements and changes in information technology have not only caused an immense increase progress and improvement, but have also created a number of problems and issues for the existing business (Jackson, Harris and Ckersley, 2003, Pp: 96- 102). This implies that the businesses that succeed in keeping pace with the changing times and keep making alterations in the business strategies are successful in moving forward and thus keep their position in the market, while others that are not able to comply with the changing needs of time are left behind by the others, who are fast enough the meet the requirements of the contemporary world. The following paragraphs outline and present complete marketing, trading as well as technical strategies for a business dealing with musical instruments, which would assist the business in progressing and would also allow them to compete with the other businesses operating in the same field.

Scenario Summary

The case deals with the situation of an organization dealing with musical instruments, which is recently dealing with more than 500 retailers of musical instruments all across UK. The company is currently using manual methods and outdated software for managing data and stock, and thus is facing numerous issues in dealing with the clients and in getting more orders. The standard commercial office software is employed for recording sales data but the same are not interfaced for the stock control systems. In addition to the use of outdated and obsolete software, the company employees are also using manual checks for making sure that the stock is available, before accepting orders. It is eminent to mention here that the situation has been worsened because of the fact that company does not have properly trained professionals for carrying out the job and one single part- time computer operator has been employed, who does not have any expertise in the relevant field and also does not have any idea about the latest and prevailing internet technology. The lack of information and ideas is preventing the organization from excelling in the field and it is lagging behind others, by using manual methods and techniques.

However, the company has now realized its mistakes and is planning to launch its own website, thus allowing it to sell its products and parts of the products online, using the new internet shop. As the organization is mainly selling small parts and components, including woodwind reeds and guitar strings, it is now interested in selling the products online and also reaching international costumers, to assist business in thriving and to ensure that the business is spread to all the parts of UK and to the rest of the world as well. It is eminent to mention here that the company is getting aware of the importance and significance of online selling and is thus planning to make arrangements to set up online business (Slaunwhite, 2009, Pp: 152- 159). However, the musical instrument company also has some reservations and is afraid ...