Dunkin' Donuts

History of the Company

In 1946, William (Bill) Rosenberg started a company he called Industrial Luncheon Services, whose operation involved delivering meals and snacks to workers in and around the Boston area. After two years of success, he opened a place called the Open Kettle, a coffee and doughnut restaurant in Quincy, Massachusetts (Bradley, 1991). In 1950, Rosenberg changed the name of his place to Dunkin' Donuts, and the rest is, well, history. It took him only four years to open four additional locations in the greater Boston area, and the growing popularity of franchising convinced him that this was a ...