DIXON'S FAMOUS CHILI

Dixon's Famous Chili

Abstract

The paper provides the significant and comprehensive findings of Dixon's Famous Chili. The case describes the four generations as it is the family owned business. The business is owned by the women leadership in three generations. The case has presented the problems and societal issues like divorce, feeding children and satisfying their need. The owner does not have any support other than the small family business.

Dixon's Famous Chili

Introduction

Dixon's Famous Chili is one of the oldest restaurant, family based business in Kansas City, Missouri. It is continuously based business, operated by women since 1900's. Women are playing a vital role in running the business from generation to generation. Despite of running the business from the decades, these women have to face the societal pressure and the life events have impacted them and their families, and they have struggle a lot in opening this family business. This case also hovers around the owner of the business who is facing divorce with three school aged children, whose business is also failing and have no other mean of income to support her family.

In the study, the family-owned small businesses and woman-owned businesses are used to reflect the concern of the study in the holistic context that include real world context for theory and model application. In addition to this, an assortment of combinations of theory, discussion points and models are offered in the teaching note to get the concern from the theoretical context to the real world context. Moreover, the students and practitioners get benefit from the relevancy of the studies and in sequence get the positive impact of managerial decision making.

This case show the real life example of women, men and even families who faces the same issue like Dixon's Famous Chili case, and this case will help student in thinking about the bridge between their course work and the future.

Problem Statement

As this business is now owned by the fourth generation, the owner has faces several problems economically, and socially. It has been observed that there are several ups and downs in the economy and in this case, the divorced mother of three has several problems regarding maintaining the restaurant. The third generation has three parts and it continued to the fourth generation at this moment the young lady is getting problem in the leadership. Terri joined in 2004 as young girl. She is facing several problems and she want to sell the restaurant.

Recommendations

The paper has identified the problem of the young divorce girl of running the restaurant business. The women leadership is one of the core issues. The Terri should focus on the women leadership.

The 6 Keys to attract customers to his restaurant:

Differentiate your restaurant

Discover new niches and position yourself in them

Advertise effective

Attract new customers

Make your customers consuming more

Make your customers coming back

Every restaurateur should understand that the majority of restaurants and clubs there is a certain positive cycle of life, the completion of which is necessary to ...