DISTRIBUTION CHANNELS

Distribution Channels

ABSTRACT

In this study we try to explore the concept of “Distribution Channels” in a holistic context. The main focus of the research is on “Distribution Channels” and its relation with “marketing channels and product escalation”. The research also analyzes many aspects of “Distribution Channels” and tries to gauge its effect on “the delivery of products to the consumption centres”. Finally the research describes various factors which are responsible for “Distribution Channels” and tries to describe the overall effect of “Distribution Channels” on “marketing development and progression”.

TABLE OF CONTENTS

ABSTRACT2

Distribution Channels4

Analyze target market's needs in distribution channels4

Determine which channel members you will use and explain why4

Discuss how many channel members will you use and why5

Channel Organization6

References7



Distribution Channels

In order to understand the ebbs and flows of the distribution channels, we shall be discussing the use of distribution in the accounts of delivering products and services and at the same time, making way for understanding and comprehending the parameters of how far can distribution channels impact the overall running of the production centre and ultimately the entire organization.

Analyze target market's needs in distribution channels

With the discussion that has prevailed in recent times, the new concept and weight of sustainability of any organization or manufacturing company has been kept upon logistics and distribution. In recent times, the third 'P' of marketing, called placement, has been brought to books as being the torchbearer of all successes that are being labeled as the secret of success. Whenever referring to understanding the accounts of targeting market needs, efficiency and effective channel management is key in order to better product procession. Marketing is an especially important area where many dollars from a business' contribution margin will be spent, and for businesses to thrive, they have to find marketing channels that are high sales converters and come ...