Distributing in Foreign Markets

Introduction

This paper will discuss case studies of two companies who have dealt with distribution challenge in the global environment.

Discussion

Nike

The product offered by Nike focus on athletic footwear. The products are designed exclusively for sport and leisure users. In addition, the company also sells sport balls, eyewear, bats, and other equipment. The excellent marketing strategies of Nike have contributed towards achieving market goals. Nike has a firm belief on the concept of pyramid influence. According to Nike, pyramid influence is preferences of top athletes which have an impact on the choice of product and brand. In order to advertise ...