DISNEY

Disney



Analysis of Disney Mission statement

The mission statement for any organization reflects the reason for the existence for the organization. It is termed as the purpose of the organization's philosophy and its values. It gives the direction and focus to the employees for setting and fulfilling objectives. The decisions are taken in fulfillment of the mission statement. It serves the purpose of inspiration to the employees. Mission statement is very important to help the organizations to grow and flourish. Mission statement supports the organization to become more profitable and increase shareholder equity (Kirkman, 2001).

The mission statement of Walt Disney is as that they create happiness by providing the finest in entertainment for people of all ages, everywhere. Their mission is to run themselves in the market to create fun and leisure. Due to this mission, they expanded their horizon from television to Disney Park. Their mission comprises the target of being high number as a producer and provider of entertainment. The Disney management looks forward to distinguish their services, products and content creating inspired, pioneering and lucrative entertainment services and products (Boje, 2000).

Walt and Roy shared the belief of working such that they remain one step forward from their competitors by making creative and original animations.

Walt Disney has developed a competitive world which is reaching for excellence and also it's continuously changing and improving. They have employed the best artists, inventive makers, and the new latest technology. And most importantly, the consumers are the powerful strength of the organization (Thomas, 1966).

The headquarters of Walt Disney is situated in Burbank, California which is the head for all departments, i.e. animation, consumer products and theme park. The company doesn't operate the foreign themes parks but rather they only control the strategic decisions and provide with guidelines for members according ...