DISCOVERY CHANNEL INC

Discovery Channel Inc

Discovery Channel Inc

Introduction

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's number one nonfiction media company that reaches more than 1.5 billion cumulative subscribers in over 180 countries. Discovery empowers people to explore their world and satisfy their interests through 100-plus worldwide networks, led by Discovery Channel, TLC, Animal Planet, Science Channel, Planet Green, Investigation Discovery and HD Theater, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services. This was the situation in 1985, however a decade later the number of subscribers was increased considerably to across 145 countries across the globe. (Scarborough, 2001, p.193)

Mission Statement

The mission statement is simple. It is to keep on growing and keep on expanding beyond borders. As stated by the CEO of Judith A. McHale, Discovery Communications' president-CEO. Offering new brands and innovations in the world of cable TV networks is the foremost aim. The mission emphasizes further of maintaining a philosophy. Plus a strategy for each network that has been both defined and consistent over time. (Comerford, 2004, p.15)

Vision

As stated by John Hendricks, the CEO of the Discovery Inc Communications, “We try to keep being adaptive in our approach. The broadcast industry has been disabled in the global media simply because they do not follow the business industry as content providers. If they realize that they are the number 1 content providers, then it would be better suited. We continue to adapt, this, as one of our main characteristics that we heavily rely on. We will utilize each and every platform to enhance our efforts in the upcoming future”. This clearly shows the stance of the company as they have left no stone unturned in revolutionizing the media industry. (Rouse, 2000, 15)

Objectives

Objectives are related to clients. As mentioned by the Company's CEO, based on the likings of the client we are fulfilling the basic requirements. The ever expanding network speaks highly of its core competencies and realizes its future objectives to create an even stronger bond across the world. Before the launch of Discovery, most documentaries on nature, science, and technology issues were productions subsidized by public grants and corporate sponsorship. The channel broadcasts over 35 languages reaching around a billion and a half subscribers. (Pandit, 2005, p.5)

Core competencies

Regarding the core competencies, Evaluation of discovery communications Inc emphasizes on the Overall BI market (BI refers to Business Intelligence) and best practices to ensure that short-term and long-term success of the company. Now it can be processed with the BI initiatives that Core competencies and structure of the existing BI coupled with appropriate technology achieve sustainable solutions. (Gunderson, 2002, p.128)

Corporate resources

With content at the core of its corporate strategy, Discovery Communications has a pressing need to keep its programming pipeline full. For the man in charge of carrying out that mission in the U.S., it boils down to two words: Quality and risk. “We want to continue to be No. 1 in quality,” says Discovery Networks, ...