Digital Advertising / Marketing World



Digital Advertising / Marketing World

Introduction

Marketing and advertising considered as the basic tools for the progress in growth and development of the organizations. One of the most primary concerns for the organizations to improve their marketing and advertising agencies leads towards the media war. With the advanced technology and Internet the world has been introduced to the concept of globalization. The globalization also has a major role in the marketing world. It has influenced the people beyond boundaries and has changed their thoughts and life styles through media and advertising. Media and advertising has deep and strong influence on the social, psychological, ethical and moral aspects of the individuals (Klever, 2009). Marketing strategies has adopted the policies of over exposure. Introduction of digital advertisement considers as a major step in the advertising world. All these advertising techniques and marketing strategies mainly focused to get the customers' attention and to maximize their sales. Advertising provides one of the means for the success of their sales. The reason that most of the companies pay more on their advertisement rather than improving the quality of their product create problem (Tyson, 2005, p.350). To some extent this proper advertisement considers necessary to increase the sales. Proper marketing and advertising becomes necessary for the sales of the products. These advertisements not only based on the technological and digital advancements but also involve the psychological and social weapons to attack the customers (Chester, 2007). Customers' demands and decisions affected by these advertising and marketing strategies and this result in reshaping the ideologies of customers.

Discussion

In the past century media and marketing has become powerful means to later the lives, thinking and psychology of the people. It has deep impact on the society and in the transformation of the society. The concept of luxury and economy has become common. It has reshaped the life style of every individual. Online marketing and cell phone strategies ensure the easy accessibility to the products. Large number of means of advertisements like, television, banners, posters, advertisements on the vehicles, billboards and different other techniques used for this purpose. The most advance methods and channels for the advertisements include; blogs, sites, search engines, web pages, companies' online sales and services, telemarketing, marketing updates through mobile and email messages and various other means and resources available online for more convenience.

Globalization and Media

Globalization plays vital role in the advancement of media. It mainly provides the advancement in the digital world and media technology. In the modern world it can be also explained in other words actually media has the responsibility of the globalization and bringing advancement in communication. New technologies assist in the development of this media network and to bring the world close or it has made the world compact. The impact of this can be seen that with the media there is no concept of distance. Importance of media in the modern world cannot be denyed. With the advance,nt of technology and improvement in eth techyniques of the ...