DESTINATION MARKETING

Destination Marketing

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Destination Marketing

Introduction

This paper intends to develop a marketing plan of tourism in New South Wales. It will be helpful in attracting the people from around the world who wish to travel the exciting places on earth.

New South Wales is a state of the Commonwealth of Australia and has Sydney as its capital. It lays in the southeastern part of the country, bordering Victoria in the south, South Australia to the west and Queensland in the north. In southeastern, New South Wales surrounds the Australian Capital Territory. With about 7 million inhabitants, more than a third of Australia's population lives in this most populous state.

New South Wales is located on the south-east coast of Australia with wide flat plains in the west, the coastal mountains Great Dividing Range with the New England chain in the north, the Blue Mountains in the middle and the highest elevation of the Australian Alps, the Mount Kosciuszko (2,228 m) in, South. The total area of this state is 800,642 km ²; it is now about three times as large as Great Britain. The Murray River, Australia's second-longest river, originates in the Snowy Mountains and forms the border with Victoria. It empties into the Darling River, which originates from the northern New South Wales and the longest river in Australia.

New South Wales is the most economically important state of Australia with significant deposits of lead, coal, copper, zinc, silver, gold and other minerals. For better exploration and mining industry for the purpose of overseeing the one created in 1875, the government agency Geological Survey of New South Wales . Also important are the sheep - and cattle in the West, wheat and fruit crops in irrigated areas. There is with the Hunter Valley an internationally known wine region. In the coastal area are the important industrial locations in Sydney, Newcastle and Wollongong. In addition, Sydney seat of the Australian Financial Centre and has in North Ryde (Ford 2008, 130).

Global factors of the business environment

In tourism, the businesses affected by the following global factors:

Social: Possible impact of global social factors such as crime, AIDS, changing demographics. These factors can be varying degrees of intensity and depend on geographical location. Thus, the social factors that are important to Los Angeles or Sydney can totally affect the Rapid City in South Dakota.

A senior employee of hotel business in the United States said that "the hotel manager is much easier than in China. We have much more freedom and it's secure."

Political: Legislation that affects taxation, pensions and gambling - just a few examples of political decisions that are likely to directly affect the marketing. International politics is becoming increasingly important for overall marketing plans in the hospitality industry.

Economic: Must take into account the changes in the components of the economy, such as employment, income, savings and interest rates. The hospitality industry, especially the sectors related to the placement and cruises, is exquisitely sensitive to changes in the ...