Destination Analysis

Destination Analysis

ABSTRACT

This research paper discuses the basic information about Jamaica as a destination point for tourism. There is a brief historical overview of Jamaica and the reasons that attract tourists. There is also information about the infrastructure and hotels with suggestion for future growth in tourism.

Table of Contents

ABSTRACTii

Introduction1

Discussion1

Reasons to Travel Jamaica1

White Sandy Beaches1

Blue Mountains1

Black River1

Atmosphere1

Delicious Food2

Rich Culture2

Infrastructure of Jamaica and Support to Tourism Demands2

Highways2

Railways2

Airport2

Shipment3

Support of Hotel and Restaurant Development in Tourism Growth3

Hotels and Restaurants3

Sales and Marketing Strategies3

Easy Excess Plans3

Suggestions and Proposes for Future4

Infrastructure4

Advancement in Beach Services4

Amusement Parks and Kids Entertainment4

Conclusion4

References5

Introduction

Jamaica is officially known as the “Common Wealth of Jamaica”, it is situated in the Caribbean Sea. In a brief historical overview, it was inhabited by an Amerindian group, Arawaks (Tainos) until it is visited by Christopher Columbus in 1494. The Arawaks named this island as “Xaymaca”, which means “Land of wood and water”. Columbus claimed this island for Spain and then it was named as “Santo Jago de la Vega”. After Spaniards, Jamaica was under the British colonization and then after long time of slavery, finally emerged as an independent state. History of Jamaica is filled with the passion and fight for freedom, this helped them maintaining and preserving their culture and heritage.

Discussion

Reasons to Travel Jamaica

White Sandy Beaches

It is the most characteristic feature that attracts tourists from all over the world. The beach sand is all clean and white with beautiful crystalline blue water. In sunlight the white sand sparkles like diamonds and the blue color of ocean appear like turquoise crystals. There are also fishing villages and waterfalls. Its Treasure Beach is also something that tourists cannot avoid.

Blue Mountains

This is 45km long mountain range which is the oldest feature of Jamaica. Its 2256m heights above sea level offers invites tourists for hiking and the sun rise or sunset view is breathtaking. Another interesting feature of Blue Mountain is the world's best coffee at Mavis Bank. Mavis Bank is a little village in the middle of coffee country where you can visit “Mavis Bank Coffee Factory” here you can taste world's best quality of coffee. There is also a farm house and guest's houses available.

Black River

It is another interesting feature of Jamaica; it is a town which is located at the western bank of Black River. Here crocodile are the major attraction for the tourists; its nineteenth century architecture is also remarkable.

Atmosphere

The climate and atmosphere of Jamaica is ideal for the tourists. The peaceful environment, explicit country sights and perfect costal temperatures invites tourists to explore this wonderful island. Rainy season is from May to December but generally, short and heavy rain showers throughout the year, is the character that adds to the beauty of this island.

Delicious Food

Most important thing about Jamaica is the fresh seafood varieties. It is not just that fresh seafood but Jamaica is also famous for its spicy and aromatic cousins. There is always wide supply of fresh fruits and vegetables.

Rich Culture

Jamaica because of its history is very rich in ...