Decision-Making



Decision-Making

Sharma, A., & Pillai, R. (1996). Customers decision-making styles and their preference for sales strategies: Conceptual examination and an empirical study. The Journal of Personal Selling & Sales Management, 16(1), 21-21

Research problem:

The preference of customers on sales strategies.

Purpose of the research:

To study the customers' decisionmaking style and their preference of sales strategies.

Research question(s):

What are the sales strategies that effects the decision making styles of customers?

To what extent decision-making styles and their preference of customers?

Data collection technique and instrumentation:

The study is based on qualitative finding. For this purpose, literatures have been studied of relevant topic. A survey was a high-tech firm studied of 109 consumers and their decision making style was observed. The decision making styles of the firm was also studied. There were three different decision making style of significant importance; entrepreneurial, planning, and bureaucratic.

Data analysis approach:

Relevant literatures have been studied of the topic. A survey was a high-tech firm studied of 109 consumers and their decision making style was observed. The decision making styles of the firm was also studied. There were three different decision making style of significant importance; entrepreneurial, planning, and bureaucratic.

Evaluate logical flow and coherence across the multiple elements of the study:

Many consumer durables are made by major international companies, who are facing demands from investors for practices compatible with corporate social responsibility. Meanwhile, increasing numbers of consumers are using ethical criteria in their purchasing decisions, and this is influencing contemporary retailing, with sales of consumer durables produced and marketed on the basis of environmental and social criteria becoming increasingly significant. The development of secondhand markets such as eBay enables the reuse of unwanted goods while reflecting the excesses of contemporary consumerism (Sharma & Pillai, 1996).

Discretionary replacement of consumer durables has become increasingly common as producers have increased the reliability of products such as televisions, and the replacement timing of such products, particularly in saturated markets, has attracted interest from different disciplines (Bayus, 1988).

Steps to ensure credibility, dependability, confirmability, and transferability of research, analysis, and results:

The results from the study give a guide for further research on decision making styles and consumers. The emergence of ethical criteria in decision making, both by producers and consumers, is a further key market development. Research into the whole life span of consumer durables (i.e., acquisition, use, and disposal) has taken on a growing significance through this debate. A wide range of methodologies is relevant, including surveys, ethnographic techniques, and life cycle analysis. Each raises problems, whether privacy concerns relating to ordinary domestic situations; the need for longitudinal research, which is costly and demands stable research teams; or the data requirements of life cycle analysis.

Commendador, K. A. (2010). Parental influences on adolescent decision making and contraceptive use. Pediatric Nursing, 36(3), 147-56, 170

Research problem:

In the modern age the phenomenon of parental care had gain significant amount of importance and the factors associated with the adolescent decision making has become a focal point for all researchers.

Purpose of the research:

The purpose of the study is to determine the Parental influences on ...