Permanent campaign is a political science theory conceived by Patrick Caddell. The phrase "permanent campaign", its concept and its history, first defined by the journalist and later by the President Clinton senior adviser Sidney Blumenthal in his book, "the permanent campaign" in 1980. In the book, he explained that how changes in American politics and old-style patronage for party organization based on modern technology driven equipment surveys by the media and created an entirely new system. He explained that consultants had replaced political party leaders and brought with them a new standard by which the campaign became the ...